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This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India―Tata, Larsen & Toubro and Infosys―the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.
- Sales Rank: #8264843 in Books
- Brand: Brand: SAGE Publications Pvt. Ltd
- Published on: 2010-11-10
- Original language: English
- Number of items: 1
- Dimensions: 8.30" h x .60" w x 5.50" l, .85 pounds
- Binding: Paperback
- 292 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Too focused on INDIA
By M. Ragheb
If you are looking for focus on branding in india than it is a cool book, I found that it was based very much on Kotler's book on the same subject and did not add anything really over and above of it. But it was nice to understand a bit more about branding in India.
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