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The Media Student's Book, by Gill Branston, Roy Stafford
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The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates.
Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include:
- approaching media texts
- narrative
- genres and other classifications
- representations
- globalisation
- ideologies and discourses
- the business of media
- new media in a new world?
- the future of television
- regulation now
- debating advertising, branding and celebrity
- news and its futures
- documentary and ‘reality’ debates
- from ‘audience’ to ‘users’
- research: skills and methods.
Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include:
- Slumdog Millionaire
- online access for film and music
- CSI and detective fictions
- Let the Right One In and The Orphanage
- PBS, BBC and HBO
- images of migration
- The Age of Stupid and climate change politics.
The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with:
- a�Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com
- margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary
- follow-up activities in ‘Explore’ boxes
- suggestions for further reading and online research
- references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.
- Sales Rank: #660426 in eBooks
- Published on: 2010-05-28
- Released on: 2010-05-28
- Format: Kindle eBook
Review
A commendable project, brilliantly conceived and executed, this is simply the best introduction to media studies we have, and even better in this updated version. Students can rely on this volume with complete confidence - as thorough and rigorous as it is readable.
– Toby Miller, New York University
I'm a passionate fan of the book.
–Clemencia Rodriguez, University of Texas at San Antonio
...An essential introduction to the subject.
–Jonathan Bignall, University of Reading
About the Author
Gill Branston is�Honorary Senior Lecturer�at the School of Journalism, Media and Cultural Studies at Cardiff University. Roy Stafford is a freelance lecturer, writer and examiner in media education and training.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Comprehensive, colorful, well-organized...
By anon
Here's a great book for an Intro to Mass Communications or a Journalism 101 class. It's vivid, full of great illustrations and it provides resources for further exploration.
One issue: This book's focus is Britain. The BBC is their main example for network tv, all money is in pounds and most ads they analyze come from UK media. American teachers and reader should definitely check out a copy before buying, let alone assigning it.
6 of 7 people found the following review helpful.
A basic for any mass media student
By Alonso Mejia Silva
Altough I have not being able to go deeply into the book I had the oportunity to make a fast reading of it at my school's library. I am a mass communication student at one of Mexico's best universities and I have had the chance to go into many books about the subject. But this one is very speciall because it covers all the main topics from the subject in a profound yet comprehensible way. This book really goes from the basics (how to call the diferent shoots in a picture for example) to some other not that popular subjects (as Semiotics). If you are interested in the media and it's languajes, behaviors and ofcourse the way it is studied, this book is definitively the one you are looking for
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