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The User's Journey: Storymapping Products That People Love, by Donna Lichaw
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Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
- Sales Rank: #31548 in Books
- Published on: 2016-03-22
- Binding: Paperback
- 160 pages
Review
Lichaw delivers a creative, common-sense design method that simply works, no experience necessary. This book belongs on every experience designer s desk. --Kristina Halvorson, Author, Content Strategy
You’ve heard the term storymapping before. In this detailed, tactical, and delightfully illustrated book, Donna Lichaw takes a different spin on how to bring the story of your product to life. Drawing from her days as a screenwriter, Lichaw deconstructs products into the stories they tell their users. Citing example after example from popular digital tools, Lichaw clearly illustrates how to bring the customer through various points of engagement, highs, lows and finally moments of delight. And how to do it using only Post-its and markers. If you re working through customer journeys, experience mapping, and other ways to coalesce your team around your product s story, The User’s Journey offers a fun, interactive way to build that narrative collaboratively to achieve great results. --Jeff Gothelf, Author, Lean UX
No one knows how to apply storytelling to designing compelling, successful products better than Donna Lichaw. The User’s Journey should be dog-eared, highlighted, and shared with everyone on the product management, design, commercial, and even development teams to know why and how story is critical to create innovative, useful, delightful products. --Chris Avore, Global Head of Product Design, Nasdaq
About the Author
Donna Lichaw guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a 'story first' approach to help teams define their value proposition, transform their thinking, and better engage with their core customers. �Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe, and taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. You can find her on the web at donnalichaw.com and on twitter @dlichaw.
Most helpful customer reviews
0 of 0 people found the following review helpful.
This is a great book, but...
By Tom Rigney
The pictures used in the kindle version are so low resolution that they are unviewable and unreadable. I'm only three chapters in, but I was compelled to write this review because a screenshot of an email was used as an example of an origin story, but I am unable to read the example. Kindle books are commonly read on high-res devices these days, and the images used in kindle books should be optimized for such devices.
I have to give the Kindle version one star because of this oversight, otherwise The User's Journey would be at least 4/5, maybe even 5/5 when I finish.
1 of 1 people found the following review helpful.
Whoa!
By Ice Cube
Awesome book. It provides three story frameworks to test your business and optimize for user experience and branding. At least that's what I took from it. I highly recommend this book to entrepreneurs, branding peeps, ux designers or copywriters.
0 of 0 people found the following review helpful.
Outstanding!
By GrieferTroll_13
This book is essential reading for anyone doing just about anything. There really is no downside to the book and I numerous applications for just about anyone doing anything. Consider the stay-at-home parent trying to create the right chore list for their children; this is the book. Yet it would also find application to the senior executive who needs to develop a new strategy. This book is well worth it.
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